Creativity has always been at the heart of everything I do.
My journey began in music, behind the decks as a DJ, where I first discovered the power of creating experiences and connecting with people through sound. That passion for storytelling eventually led me to TF1, one of France's leading television networks, where I explored a different side of the creative industry, from content production to digital storytelling.

Today, I bring those two worlds together, working alongside international artists and brands to shape their identities, develop their creative direction, and build meaningful connections between their vision and the world. I've always believed that great ideas deserve more than just attention. They deserve a story, a purpose, and the freedom to stand out.